MAGNUSON
MEANS MORE

Some names fade.Some names stand for something.

Magnuson has always meant hockey. But it also means more. More care. More commitment. More integrity. A reputation earned on the ice. A legacy built off it.

Measured by what matters.

At Magnuson Hockey Agency, we don’t represent everyone, we represent the right ones. Not because we’re exclusive for the sake of it, but because excellence demands focus.

We’re not chasing the biggest roster. We’re building careers with intention. A boutique approach, designed to elevate, protect, and guide. We stay selective so we can go all in, making every decision with care, strategy, and purpose.

Because the best careers are not built on speed—they’re built on smart, intentional moves. If you are looking for representation that values quality over quantity.

let's talk
Our story

HOCKEY IQ
IS OUR DNA

Some names fade.
Others can't be forgotten.

Magnuson is a name that endures because it stands for something more. Not a number. Not a year. A legacy of hockey intuition that extends beyond the game.

At Magnuson, Hockey IQ is an art applied well outside the rink. We take pride in consistently making the right decisions, anticipating what's ahead, and reacting to every shift in your career. Because a career isn’t built in a season—nor on a single dotted line. It’s developed over time, with persistence, foresight, deliberate choices, and tactful moves.

Here, success is not about signing one deal. It's about shaping your future on and off the ice. So we don’t just represent players. We stand by them. Grow with them. Protect them.

That’s what makes the Magnuson name so meaningful.

Kevin
magnuson

FOUNDER & DIRECTOR
OF PLAYER REPRESENTATION

Our team

Our Team

Kevin Magnuson

FOUNDER & DIRECTOR OF PLAYER REPRESENTATION
NHLPA CERTIFIED AGENT

Kevin grew up in a NHL family and has since made his own mark on it. As a defenseman at the University of Michigan, he helped the Wolverines win the 1998 National Championship before shifting his focus to the business of hockey.

With a law degree from DePaul University in Chicago and over 20 years of experience in player representation, Kevin has become a trusted advocate for hockey talent at every level. A former practicing attorney, his deep understanding of contract law, salary arbitration, and player development has made him a respected advisor and force in the industry.

As the Founder and the Director of Player Representation at Magnuson Hockey Agency, Kevin’s commitment extends far beyond negotiating deals—he’s dedicated to building futures, protecting careers, and shaping legacies.

Kevin, his wife Mary Clare and son Gunnar are based in the suburbs of Chicago. Collectively, they strive to create a family atmosphere for every Magnuson Hockey Agency client and their loved ones and are passionate about their well-being and success.

Shayne jackson

PARTNER & DIRECTOR OF HOCKEY OPERATIONS
NHLPA CERTIFIED AGENT

Raised in Montreal, Shayne grew up on hockey—and played it alongside lacrosse at a high level. A two-time All-Canadian and team captain at Bishop’s University, he led with skill and strategy long before stepping into the agency world. 

As the son of long time NHL referee Dave Jackson, Shayne experienced the inner workings of the hockey world at a young age cultivating his love for the sport. After sharpening his expertise receiving a law degree from the University of Manitoba, Shayne turned his focus to player advocacy joining the agency world in 2020.

In addition to managing his own players, as a Partner and the Director of Hockey Operations at Magnuson Hockey Agency, Shayne handles contract negotiations, player development, and career strategy. 

Based in Seattle with his wife Madison and their dog Roo, he’s all in—on the game and the players who live it.

why magnuson

Built different

01

strategic & selective

Fewer clients. More focus. A career built with precision.

02

long-term vision

We play for what’s next, not what’s now.

03

MEASURED AND MOMENTOUS

The smartest moves aren’t always the fastest ones.

04

RELATIONSHIP FIRST

Trusted partners, advocates and career builders.

TESTIMONIALS

CRAIG SMITH

My family and I have worked with Kevin Magnuson since 2006 after Kevin saw me play in the USHL Fall Classic for Waterloo. Kevin has helped guide me through the USHL, NCAA and NHL and all the good and bad that comes with each League.

His experience as a former practicing attorney was really helpful in negotiating all six (6) of my NHL contracts. Kevin was especially prepared for the salary arbitration hearing we had in 2015 with Nashville that ended with me eventually earning an awesome, life changing 5-year deal.

We then went to free agency in the summer of 2020 where I signed a lucrative three-year contract with the Boston Bruins. Kevin was great communicating with me and my wife all the different NHL options we had to choose from.

I definitely made the right choice with Kevin and trust him like a brother. His wife Mary Clare and son Gunnar have become good friends too. It's been a great all around relationship!

J.T. COMPHER

I first met Kevin Magnuson when I was playing Midget hockey in Illinois...we instantly got along well and he fit in really well with my family which is important to me when choosing a family advisor and someone that would become my agent as he is just a very honest and trustworthy guy.

Kevin has always stood by me with any injuries I have endured throughout my career. He has assisted me finding doctors and following up on my rehabilitation.

I was fortunate to be a part of the Colorado Avalanche winning the Stanley Cup in 2022. Kevin helped my family with the planning of my "Day with the Cup". It was fun to share this momentous occasion with Kevin, Mary Clare and Gunnar.

Most recently, Kevin guided me through my first experience with free agency in 2023 where I signed a five-year contract with the Detroit Red Wings. I always felt I was receiving good communication from Kevin about his talks with all teams interested in me and I am very happy I signed with Detroit.

Pierre Edouard Bellemare

My path to the NHL was a very unique one as I played my first NHL game for the Philadelphia Flyers at age 29 after playing many years in the Swedish professional league.

I was introduced to Kevin Magnuson while playing professionally in Sweden and he helped me navigate my entry-level deal by assisting me with my decision between a few NHL organizations.

Kevin became a friend and part of my family as we worked closely together through many negotiations with numerous NHL teams. I am very proud of my NHL career.

I feel blessed to have played the most games in NHL history by a French-born player and was a proud member of the original Vegas Golden Knights team that made it to the Stanley Cup finals in it’s inaugural season.

Kevin is trustworthy, cares about his clients and their families, and has great relationships throughout the NHL. I highly recommend him as an advisor, friend and agent!

Christian Dvorak

My family and I met with a few advisors and agencies when I was 15 years old, but we chose to work with Kevin Magnuson due to his experience as a former player and attorney.

Kevin was helpful to my career as a young player as we navigated the decision between playing College Hockey and Major Junior. We ultimately decided to play for the London Knights and it proved to be a great decision as I was a proud member and captain of a Memorial Cup championship team.

Kevin assisted me through the NHL Draft process and I ended up being a 2nd round draft pick by the Arizona Coyotes.

After a few years in the NHL, Kevin laid out a clear plan when negotiating my extension with the Coyotes and I ended up extremely happy with the 6 year deal that was finalized. It was a life-changing moment for me and my family!

Unfortunately, I have experienced a lot of injuries throughout my NHL career, but Kevin has always been there to support me choosing the right doctor and staying on top of my rehabilitation back to the NHL.

Kevin’s communication with me and my family throughout my career has been outstanding and I trust him with many aspects of my life. I recommend Kevin to work with any young player as he is always there for you during the good times and bad.

Ian Cole

I first met Kevin Magnuson when I was 15 years old and he was just starting in the agency business. I decided to work with Kevin because he is honest, trustworthy and, as a lawyer, well-versed in contract law.

Kevin was with me through my NTDP tryouts and my decision to attend the University of Notre Dame. At the conclusion of my two years with the USA national program, and excelling at the u18 world championships, my draft stock rose quickly. Kevin helped me meet with NHL teams prior to the 2007 Draft and after those meetings, I was fortunate enough to be drafted in the first round, 18th overall by the St. Louis Blues.

After 3 great years at Notre Dame, which included playing in the National Championship game and earning first team All-American honors, I decided to turn pro. Like any young pro, during the first couple years of my career I was figuring out how to be an NHL mainstay. Kevin was a sounding board and provided guidance on how to accomplish that. I solidified my game as a consistent, puck-moving, physical, shot-blocking defenseman and this transition led to a 15+ year career (thus far), over 900 NHL games, 130 playoff games, and substantial roles in back-to-back Stanley Cup championships with the Pittsburgh Penguins in 2016 and 2017.

Kevin has negotiated eight (8) NHL contracts on my behalf and I trust him with many aspects of my life. He is always there for me and I consider him a close friend and part of the family.

MINDSEt
HEART
AMBITIoN

MINDSEt
HEART
AMBITIoN