MAGNUSON
MEANS MORE
Some names fade.Some names stand for something.
Magnuson has always meant hockey. But it also means more. More care. More commitment. More integrity. A reputation earned on the ice. A legacy built off it.
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Measured by what matters.
At Magnuson Hockey Agency, we don’t represent everyone, we represent the right ones. Not because we’re exclusive for the sake of it, but because excellence demands focus.
We’re not chasing the biggest roster. We’re building careers with intention. A boutique approach, designed to elevate, protect, and guide. We stay selective so we can go all in, making every decision with care, strategy, and purpose.
Because the best careers are not built on speed—they’re built on smart, intentional moves. If you are looking for representation that values quality over quantity.
HOCKEY IQ
IS OUR DNA
Some names fade.
Others can't be forgotten.
Magnuson is a name that endures because it stands for something more. Not a number. Not a year. A legacy of hockey intuition that extends beyond the game.
At Magnuson, Hockey IQ is an art applied well outside the rink. We take pride in consistently making the right decisions, anticipating what's ahead, and reacting to every shift in your career. Because a career isn’t built in a season—nor on a single dotted line. It’s developed over time, with persistence, foresight, deliberate choices, and tactful moves.
Here, success is not about signing one deal. It's about shaping your future on and off the ice. So we don’t just represent players. We stand by them. Grow with them. Protect them.
That’s what makes the Magnuson name so meaningful.

Kevin
magnuson
FOUNDER & DIRECTOR
OF PLAYER REPRESENTATION
Our Team

Kevin Magnuson
FOUNDER & DIRECTOR OF PLAYER REPRESENTATION
NHLPA CERTIFIED AGENT
Kevin grew up in a NHL family and has since made his own mark on it. As a defenseman at the University of Michigan, he helped the Wolverines win the 1998 National Championship before shifting his focus to the business of hockey.
With a law degree from DePaul University in Chicago and over 20 years of experience in player representation, Kevin has become a trusted advocate for hockey talent at every level. A former practicing attorney, his deep understanding of contract law, salary arbitration, and player development has made him a respected advisor and force in the industry.
As the Founder and the Director of Player Representation at Magnuson Hockey Agency, Kevin’s commitment extends far beyond negotiating deals—he’s dedicated to building futures, protecting careers, and shaping legacies.
Kevin, his wife Mary Clare and son Gunnar are based in the suburbs of Chicago. Collectively, they strive to create a family atmosphere for every Magnuson Hockey Agency client and their loved ones and are passionate about their well-being and success.

Shayne jackson
PARTNER & DIRECTOR OF HOCKEY OPERATIONS
NHLPA CERTIFIED AGENT
Raised in Montreal, Shayne grew up on hockey—and played it alongside lacrosse at a high level. A two-time All-Canadian and team captain at Bishop’s University, he led with skill and strategy long before stepping into the agency world.
As the son of long time NHL referee Dave Jackson, Shayne experienced the inner workings of the hockey world at a young age cultivating his love for the sport. After sharpening his expertise receiving a law degree from the University of Manitoba, Shayne turned his focus to player advocacy joining the agency world in 2020.
In addition to managing his own players, as a Partner and the Director of Hockey Operations at Magnuson Hockey Agency, Shayne handles contract negotiations, player development, and career strategy.
Based in Seattle with his wife Madison and their dog Roo, he’s all in—on the game and the players who live it.
Built different
strategic & selective
Fewer clients. More focus. A career built with precision.
long-term vision
We play for what’s next, not what’s now.
MEASURED AND MOMENTOUS
The smartest moves aren’t always the fastest ones.
RELATIONSHIP FIRST
Trusted partners, advocates and career builders.
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THE
MAGNUSON
THREE
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MINDSEt
HEART
AMBITIoN
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THE MAGNUSON THREE
MINDSEt
HEART
AMBITIoN